In the internet marketing world having a highly content rich website
is essential if you want to make sure your brand is effectively
recognized by the search engines. But today it is even more important
that you optimize your site content as well as content from other
marketing collateral (this includes newsletters, whitepapers, press
releases, articles, brochures, etc.) and distribute it to various social
media marketing sites where your content will create a conversation.
People will find your content on search engines, click through to a
social media site and hopefully participate in the conversation as they
comment and link to your valuable marketing content. This process of
content creation, publishing and syndication is what we call content
Your internet marketing plan should include creating and publishing remarkable content that builds credibility and improves conversation around your brand by being found on social media sites that are indexed in Google’s top 30 search engine results.
When your ideal customer searches for the information they are
looking for with regards to your company, your brand and your products
or services, you will have the opportunity to present your content via
various social media marketing channels. This allows them to choose the
communication channel they wish to use when engaging with your content.
Using popular social media marketing channels to market your content is
the new way of being found online. These channels can include blogs,
YouTube, Twitter, Facebook, LinkedIn, SlideShare, Squidoo, HubPages and
many more. Use your website as the hub of your business and attract
visitors from the channels they prefer to use online.
By incorporating content marketing as part of your Internet Marketing Plan you can increase your brand visibility, sales and profitability and realize many of the following benefits:
By continuously publishing valuable and relevant information through elements like social media marketing , you will be creating an internet marketing asset for your business. Our WSI Internet Consultants are trained and certified in the art of content marketing. They will be able to create a customized WSI Content Marketing plan for your business and help you gain brand visibility across the Internet.
For more information on how to you can get started with content marketing contact a WSI Internet Consultant today .