The automotive industry includes mechanical repair, collision repair, car washes, and lube or oil changes. This industry’s demand is dependent upon car usage and the number of cars on the road. Profitability of individual companies can be shaped by the convenience of their location and the strength of their marketing. Typically, large companies can maximize use of more expensive equipment and can easily leverage advantages in marketing. On the other hand, smaller companies can compete by providing superior customer service or by offering specialized services. Industry competition includes venues that also provide automotive services, including gas stations, car dealerships or some branches of chain stores, like Wal-Mart. Promotional channels in this industry typically include phone directories, signage, local newspaper ads, direct mail, TV and radio.
The complexity of the various types of purchases in the automotive industry – from the point of sale to ongoing annual maintenance – also shapes the complex challenges of the industry.
The opportunities in this industry directly reflect the growing trends and desires of consumers, as well as the variety of technological advancements in everyday vehicles.
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