Major manufactured products consist of transportation equipment, computers and electronics, chemicals, machinery, food and products made of plastic, metal and paper. Demand depends entirely on consumer spending. And profitability of individual manufacturing companies is determined on efficient production and distribution. The larger companies in this sector often have large economies of scale in purchasing, production and marketing. Subsequently, the smaller manufacturing companies are able to compete by producing specialized products.
Most manufacturers sell to wholesalers, so developing and maintaining long-term relationships with repeat customers are central goals to marketing and sales initiatives. Additionally, although pricing is important, product quality and timely delivery are often more crucial. Price pressures, for instance, are high for North American based manufacturers that compete with lower-cost foreign producers. As a result, these manufacturers are increasingly setting their sights on specialty products that have a low-labor, but high technology content.
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Digital Marketing Trends
Marketing Budget Changes
Social Media Usage Among Manufacturing Companies
Planned Change in the Use of Social Media
Timeframe for Social Media Usage
Digital Marketing Opportunities
Immediate Areas of Focus for Social and Mobile