Online Reputation Management

"by : WSI Research and Management Division"

Step 1: Monitoring 

Social media has become the personal journal of everyone since it is very easy for anyone to publish information on channels such as blogs, discussion boards and opinion forums. Unfortunately, not everyone can be pleased all of the time. 

The Internet is a great way to judge what people think of a particular service or product. People tend to be more honest; the only downside is you are more likely to get negative feedback rather than positive ones. People who received very good service will rarely write about it, whereas people who received bad service will tell everyone and also write about it. 

 

Step 2: Analyzing

 

Although monitoring systems are in place, the work is not yet over.It is crucial to analyze your social reviews to improve your brand.The analysis part consists of going though all the key comments, feedback and identified concerns that are being expressed online. 

Step 3: Influencing 

Let’s assume you represent a well-known company whose leader has just been photographed engaged in an illegal action. Do you merely release a statement, or quickly take to the Internet to defend your company’s interests? 

Although this situation is somewhat overriding to the idea of public relations, the advent of social media is quickly changing the way this sort of crisis is handled. Since business organizations can connect with its audiences quickly, it is possible for them to deal with such situations rapidly and digitally.