Social media might be the question that is being discussed at the meetings in your organization, but it is not always the answer. You need to look at what the objective of the campaign is, what you consider a success, and then determine if social media is a mechanism that is going to help fulfill that plan. Social media should not be a replacement for a marketing strategy you are implementing, but should be part of the mix of activities you are executing.
Twenty-six percent of Fortune 500 companies have already started and feel that social media is an important aspect to their business strategy. So whether it is a large portion or small percentage of your overall campaign, success comes with testing, measuring and analyzing results.
So where do businesses start? Should they create a page on LinkedIn or MySpace? Should they start a blog or start a Twitter campaign? To answer these questions, it is important to understand that different social networks attract different types of people – so you need to match the users of your product and service to the network they are most likely to engage in. For example, if you are selling consumer goods, Facebook might be the better area to start promoting opposed to LinkedIn, which is a more B2B environment.
WSI Consultant can help put the pieces of the social media puzzle together and recommend a plan that is right for your business. Social media can be fun, drive a lot of targeted traffic, increase visibility, and generate more business, but without the knowledge and experience of executing the campaign, your social strategy is going to turn, well… very unsocial.