Step 2 : Develop a Professional Presence
In the same way that you design your storefront or office space to reflect both your brand and to look professional, so should you pay careful attention to your presence on Facebook. When you meet someone for the first time, as a business owner, how do you want to present yourself? Corporate-like and professional? Fun and exciting? Innovative?
As a business owner, you should create a free Facebook Page (not a group, not a personal profile). One of the main differences between companies that generate leads and monetize their Facebook presence is how they develop their page. Many times, businesses create a Page, upload their logo, fill their wall with posts about how great their products and services are and then ask – why are we not generating any leads from Facebook?
The key to Facebook success is to build credibility and trust as quickly as possible.
A high quality design that takes full advantage of the Facebook Page options is professional, makes people want to like the business page and builds credibility and trust. Plus there are other options sophisticated programmers can implement at affordable rates that are very effective at encouraging engagement, such as showing an exclusive screen only to people who “like” the Page, showcasing products, implementing a shopping cart, highlighting videos and so much more.
Step 2: Develop a Professional Presence
Step 3: Optimize Your Facebook Page
Step 7: Engage Frequently and Quickly