Step 6 : Provide Valuable and Interesting Content
Once people “like” a Business Page, you must maintain their interest and encourage continued engagement. One mistake many businesses make is continually promoting their own services on their page. It becomes a one-way conversation where the business tells people how great they are over and over again. Remember: Facebook is a social network platform which means as a business owner, you must be social as well.
The best strategy is to first identify the character of your business’ voice on Facebook. Will the tone be friendly? Funny? Corporate-like? (not recommended) Or customer service oriented
Then create a content blueprint of what will be posted. This should comprise mainly of information that is interesting and valuable to your customer or client base. Promotional messages may be interspersed with the content. Some people advocate giving 4 pieces of valuable information for every one self-promotional post.
Share photos, videos and links and remember to ask questions.
To take your content to the next level, continual testing and refinement of the messaging will increase engagement and move prospects forward in your sales funnel. Always ensure you have specific and measureable goals in addition to continuous testing and refinement to continually improve your Business Page and eventually monetize it for your business.
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Step 2: Develop a Professional Presence
Step 3: Optimize Your Facebook Page
Step 7: Engage Frequently and Quickly